Over time McDonald’s lost track of what made them famous in the first place, great-tasting burgers. So they got back to doing what they do best by launching a fresh beef Quarter Pounder based on a simple insight: a great-tasting burger leaves people speechless, proving the best way to make a lot of noise is to say nothing at all.

Speechless Thoughts

On YouTube, where sound is essential, we put a first-of-its-kind twist on closed captioning, allowing people to read the thoughts of celebrities and influencers on the new Quarter Pounder.

CASE STUDY:

• Elements of Advertising – Best of Show AAA 2019 (Chicago)

• Innovative Use of Technology – Silver AAA 2019 (Chicago)

• Digital Creative Technology: Interface/Navigation – Bronze AAA 2019 (Chicago)

VIDEOS

*Speechless Thoughts with Charles Barkley was the winner of YouTube Ad of the Year 2018

• Online Interactive/Social Media Single Execution – Silver AAA 2019 (Chicago)

INFLUENCERS:

ASMR-ish with John Goodman

Josh Mizrachi Creative Director

Matt Dalin  Creative Director

Brandon Zach Copywriter

Philipe Diao ACD Art

Jeff Barry ACD Copy