New Snapple Elements got a GenZennial reboot as a refreshing taste of the impossible. So we leveraged GenZennials trust in new age spirituality, our non-traditional media buy and the “all-knowing” algorithm to rename GenZennial's beloved “Universe” into the “Flavorverse” — making each ad a fortune for the flavor you’re destined to try.

On TikTok, we played into the trend that the algorithm gives you the video you were destined to see.

On Snapchat, we created interactive lenses that helped you use the elements to look into your future or ask the Flavorverse a question.

Brynn Good Creative Director

Shiran Teitelbaum Creative Director

Leah Deitrich Creative Director

Brandon Zach Senior Copywriter

Colleen Keesey Senior Art Director